It looks pretty simple at first but if you are buying blind, you really need an expert’s input. There are many pitfalls for the uneducated buyer when looking for loose diamonds and engagement rings.

  1. You will know exactly what you are buying. Every important factor you need to know about the diamond is described in the certificate.
  2. If a diamond comes with a GIA certificate, you do not have to worry about the possibility that you might be purchasing a fracture-filled diamond. These are diamonds that have surface cracks that can be artificially filled to appear much better diamonds than they actually are. These are very low quality diamonds that look great to the naked eye. GIA does not certify these diamonds.
  3. If a diamond comes with a GIA certificate, you will not become a victim of buying a synthetic diamond. Yes, there are real man-made diamonds that hit the market in 1977. Currently, average jewellers have no way of telling if a diamond is natural or man-made (These are not diamond stimulants as CZs, but real diamonds that are man-made).
  4. Purchasing a GIA certified diamond will simply provide you with much more confidence and value.

Diamond Grading is the industry standard for quality assurance.

It provides a detailed evaluation of your Diamond by a team of professional gemologists, giving you accurate information on the 4 Cs (carat weight, cut, clarity and colour.)

All of our Diamonds are certified by the most reputable Internationally recognised Laboratories, such as the GIA (GEMOLOGICAL INSTITUTE OF AMERICA) and EGL (EUROPEAN GEMOLOGICAL LABORATORY). Although there are also other accurate assessors, these are the household names and the gold standard.

All reputable Laboratories will grade your Diamond according to CUT (shape), COLOUR, CLARITY and CARAT as each Diamond is an individual stone. The Diamond grades established by the certifying laboratory, will affect the Diamonds price. It’s the certificate and price that sell the diamond. Of course when you do buy a certified diamond, be sure to verify that the diamond you purchased matches the certificate you receive.

Diamond Fluorescence refers to a Diamond’s tendency to emit a soft, coloured glow when subjected to ultraviolet light (such as ‘BLACK LIGHT’). Roughly 30% of Diamonds fluoresce to some degree.

Overall, Diamond Fluorescence should not be a major factor in the purchase of a diamond since its effects are negligible.

Conflict diamonds are diamonds illegally traded to fund conflict in war-torn areas, particularly in central and western Africa. The United Nations (UN) defines conflict diamonds as “…diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council.” These diamonds are sometimes referred to as “blood diamonds.”

In 2002 a coalition of governments, non-governmental organizations and the diamond industry established the Kimberley Process. This process controls the export and import of rough diamonds to eliminate the trade of conflict diamonds. Today 99% of loose diamonds in the marketplace are conflict free.

There are precise standards for evaluating diamond quality, commonly known as the 4Cs: Cut, Colour, Clarity and Carat Weight. These standards make it easy to compare different diamonds and understand their value. For more info please view our GIA 4Cs videos.